Rae Rear - Virgin Galactic: The Cosmic Perspective

Introducing the "Cosmic Perspective" campaign, intended to attract elite customers with both great wealth and curiosity.

Traveling to outer space can be seen as an indulgence; this campaign elevates the experience to the level of a societal and environmental duty. War, destruction, pollution—none of these things make any sense once you gain an awareness of your integral part in the universe.

Enchanting a captive audience of first class airline passengers, with nothing but the sky outside their window and an imagination of what lies beyond, this campaign appeals to the exploratory, entrepeneurial traveler. Seat back graphics invite passengers to look further, where they will find a high-quality, glossy, hard cover book in the seat back pocket.

Virgin Galactic's publication, The Cosmic Perspective, invites readers to envision a journey to outer space in all of its profundity. Page spreads consist of intriguing quotes, from astrophysicists and philosophers, about the universe, chosen specifically by Virgin Galactic's travelers, paired with thought-provoking commentary and images on the opposite page.